Clear expectations before we begin

1. Services

Outrankr provides the following services, as described in the proposal or package agreed with each client:

• Editorial link building
• Guest posts and contextual links
• Digital PR
• Link audits
• Meta (Facebook and Instagram) advertising

2. No Guaranteed Rankings

Search engines control their own results and change their algorithms frequently. Outrankr does not guarantee any specific ranking, traffic level, revenue or timeline. We commit to ethical, relevant and carefully executed work, but outcomes depend on factors outside our control, including competition, site quality and publisher decisions.

3. Placement Policy

We do not use private blog networks (PBNs) or link farms. We aim to secure placements on high-authority, relevant websites as specified in the package you purchase. Publishers make their own editorial decisions, so we cannot guarantee a specific publication or link attribute.

If a publisher removes a placement within 90 days of publication, we will make reasonable efforts to replace it with a comparable placement. This replacement effort does not apply to removals caused by:

• Search engine algorithm updates or changes to search engine policies
• Changes to a publisher's ownership, editorial policy or site structure
• Removals caused by actions of the client, including changes to the linked page or website

4. Payments

Fees, billing schedules and payment methods are set out in your proposal or invoice. Payment is due as stated there. Work may be paused if an invoice remains unpaid beyond its due date. Unless otherwise agreed in writing, fees for work already completed are non-refundable.

5. Client Responsibilities

Clients agree to provide accurate information, timely feedback and access to the assets, pages and accounts needed to deliver the services. Clients are responsible for the accuracy and legality of their website content, products and advertising, and for complying with applicable laws and platform policies, including those of Meta.

6. Intellectual Property

Clients retain ownership of their existing brand assets and content. Content created specifically for a client under a paid engagement is assigned to the client once payment is received in full. Outrankr retains ownership of its methods, processes, templates and internal tools.

7. Limitation of Liability

To the fullest extent permitted by law, Outrankr is not liable for indirect, incidental or consequential damages, including lost profits, lost traffic or loss of search visibility. Our total liability for any claim arising from our services is limited to the fees paid by the client for the services giving rise to the claim.

8. Termination

Either party may end an engagement by giving written notice. Fees for work completed or in progress up to the termination date remain payable. Provisions that by their nature should continue, including confidentiality, intellectual property and limitation of liability, survive termination.

9. Confidentiality

Both parties agree to keep confidential any non-public business, strategic or technical information shared during an engagement, and to use it only to perform or receive the services. This does not apply to information that is public, independently developed, or required to be disclosed by law.

10. Governing Law

These terms are governed by the laws of the United States.

11. Contact

Questions about these terms? Get in touch: